Nikkie Tutorials Nikkie De Jager collaborates with Maybelline for new web series
Popular Dutch YouTuber Nikkie De Jager, aka Nikkie Tutorials, has just announced a new partnership with Maybelline cosmetics. The partnership will include a new web series targeting her 7.4 million subscribers, as well as Maybelline’s own subscribers.
The 10-part web series, which will launch on the Maybelline channel some time in October will be called I Make Up Like This and will feature De Jager showing off a whole slew of Maybelline products.
This is not the first collaboration for De Jager this year either. In the opening months of 2017, she also joined with professional line Ofra with whom she designed liquid lipsticks and a highlighter palette.
Nikkie De Jager has been doing incredibly well since she first launched her YouTube channel in 2008. She currently has over 581 million views on her channel, and won a Teen Choice Award last week for Fashion/Beauty Web Star.
One of the reasons why she is so popular, other than her superb make up skills and her cute personality, is that she is honest about the beauty products she uses and reviews. That makes her viewers trust her.
Watch Nikkie De Jager in the video below reviewing a new silicone sponge called the Evie Blender — and no, she wasn’t a fan.