Ralph Lauren Creates Film Projected on Water for POLO for Women Spring 2015

ralph lauren holographic show water central park

 

This is just the coolest fashion show ever.

It’s a Ralph Lauren fashion show that was filmed before the event and then projected onto a 60 foot high wall of water in New York’s Central Park as a launch for the POLO for Women Spring 2015 collection. The film is to celebrate New York City, and it’s all done with holograms.

The Ralph Lauren event took place during a New York fashion week. The wall of water rose up from out of the lake, and then holographic images of models wearing pieces from the POLO Women Spring 2015 collection were projected onto it. The set itself, featuring various iconographic New York places, also changed throughout the show.

Watch it below. It’s trippy.

 

Michelle Topham
Advertising