Sony vs Microsoft gaming war heats up with Sony purchase of Bungie — competing in the Metaverse?

Well, this is interesting. Another Sony acquisition that will heat up the war between Sony and Microsoft for domination of the gaming world.

The latest Sony gaming acquisition was announced today in the form of Sony’s purchase of Bungie — the Bellevue, Washington-based developer of such hits as Destiny and Halo.

The Sony acquisition of Bungie cost the Japanese mega-corporation a reported $3.6 billion, although that still pales in comparison to Microsoft’s intention to purchase Activision Blizzard for $68.7 billion — the highest amount ever paid for a video game company.

Not that that should phase Sony too much, as they have been on a video game company buying spree themselves recently, buying Firesprite, Housemarque Oy,Valkyrie Entertainment, Nixxes and Bluepoint Games in just the last few months.

Bungie will be an ‘independent subsidiary’ of PlayStation

Of course, like most companies that are bought out by another, Bungie insists they will still be an ‘independent subsidiary’ of PlayStation, and will have their own board of directors.

In reality, we all know how long that ‘independence’ lasts before the enormous company that bought a smaller one wants to assert its authority. Especially when decisions are being made they do not like.

For the moment, however, that means Bungie will still be able to self-publish game on other platforms besides PlayStation, although that could change in the future.

And likely will as Sony asserts its authority.

Meanwhile, Bungie CEO Pete Parsons gave a hint of what we can expect from Bungie and Sony going forward:

Both Bungie and Sony Interactive Entertainment (SIE) believe that game worlds are only the beginning of what our IP will become. Our original universes have immense potential and, with SIE’s support, we will propel Bungie into becoming a global multimedia entertainment company dedicated to delivering on our creative vision.”

 

Mark Zuckerberg’s creepy avatar in his ‘Metaverse’ announcement

Sony and Microsoft desperate to not be left out of the ‘Metaverse’

The hint in Parsons’ statement is that it appears companies like Sony and Microsoft could now be panic-buying to some extent, just so they can compete in the ‘Metaverse’ announced by Facebook’s Mark Zuckerberg.

A Metaverse that doesn’t exist yet and, if a huge number of gamers and other techies we have spoken to are to be believed, isn’t likely to be particularly successful when it does.

After all, most people don’t want their ‘reality’ to involve being hooked up to VR headsets for half the day — for gaming or for social purposes. And definitely not for business purposes.

Particularly as, being forced to be hooked up to technology all day long doesn’t ‘bring us together’ as Zuckerberg thinks, it keeps us apart.

Regardless of that, Zuckerberg changed Facebook’s name to Meta in anticipation of this ‘huge event’, and now it looks like Sony and Microsoft are desperately scrambling to buy as many gaming companies as they can so they won’t be left behind if this thing does kick off.

What the people at companies like Sony and Microsoft might want to remember, however, is the Metaverse currently smells very much like Google Glass — remember those innovative ‘smart glasses’ that, according to Google, were going to change the way we used the Internet and alter how we communicated with people?

Almost 10 years later, and hardly anyone remembers Google Glass anymore.

That’s because, when a company headed by geeks tries to pull hundreds of millions of people in a direction they have no interest in going, it rarely ends well for them.

The same is likely to happen for Zuckerberg’s ‘Metaverse’, and for Sony and Microsoft’s involvement in it.

But… having said that, if the Metaverse isn’t successful, Sony will still own Bungie and Activision Blizzard will be owned by Microsoft.

If nothing else then, with that much money now behind them, Bungie and Activision may at least be able to make some absolutely amazing games.

Michelle Topham
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