Lee Chae Min, Song Seung Heon and Lee Young Ae top Drama Actor Brand Reputation Rankings for October
Not that anyone is surprised, what with the huge success of the Korean drama Bon Appétit, Your Majesty but, yet again Lee Chae Min, the drama’s male lead, is #1 in the Drama Actor Brand Reputation Rankings for October, 2025.
His brand reputation index was 8,217,657.
His co-star, Yoona, is also in the rankings, and has actually moved up from last month’s #9 to this month’s #6. Yay!
In second place, but still quite a ways behind with 3,919,557, we have My Troublesome Star‘s male lead Song Seung Heon, followed by Lee Young Ae, the star of the ongoing drama Walking on Thin Ice, at #3 with 3,549,119.
Finishing up the Top 5 and, also not particularly surprising, we have Shin Ye Eun, star of the still airing dramas A Hundred Memories and A Murky Stream at #4, and Jun Ji Hyun, star of the Disney+ drama Tempest, at #5.
The Drama Actor Brand Reputation Rankings for October, 2025, just like every month, are based on what the Korean Business Institute calls “media coverage, participation, interaction, and community indexes of 50 actors”.
Sure, they are a bit dodgy in that, as many South Koreans have pointed out, information on how data is analyzed is not particularly clear and so, they believe, they are likely manipulated, but… it’s still fun to see if your favorite actor ranks, right?
The rest of the Top 20 also looks very similar to what you might expect:
- Lee Chae Min
- Song Seung Heon
- Lee Young Ae
- Shin Ye Eun
- Jun Ji Hyun
- Yoona
- Jang Dong Yoon (Queen Mantis)
- Uhm Jung Hwa (My Troublesome Star)
- Go Hyun Jung (Queen Mantis)
- Kim Da Mi (A Hundred Memories)
- Heo Nam Jun (A Hundred Memories)
- Kim Young Kwang (Walking on Thin Ice)
- Kang Dong Won (Tempest)
- Kang Han Na (Bon Appetit, Your Majesty)
- Kim Go Eun (You and Everything Else)
- Lee El (Queen Mantis and My Troublesome Star)
- Kim Gun Woo (You and Everything Else)
- Lee Re (Shin’s Project)
- Park Ji Hyun (You and Everything Else)
- Han Seok Kyu (Shin’s Project)
As you will see, actors in Bon Appetit, Your Majesty, Queen Mantis, A Hundred Memories, and in You and Everything Else have done particularly well in this month’s rankings.
