Bon Appétit, Your Majesty #1 in October Drama Brand Reputation Rankings
The just-ended smash-hit tvN drama Bon Appétit, Your Majesty has, yet again, hit the #1 spot in the October Drama Brand Reputation Rankings just released by the Korean Business Research Institute for the period September 6th to October 6th, 2025.
According to the Institute, Bon Appétit, Your Majesty , which stars Lee Chai Min and Yoona,earned a brand reputation index of 13,170,906. Thus easily placing the Korean drama in top place.
An incredibly strong performance considering the Korean drama at #2 in the rankings, tvN’s Shin’s Project, earned just 4,903,523, and with popular KBS2 weekend drama Our Golden Days grabbing 4,890,936.
Finishing out the Top 5 in the October Drama Brand Reputation Rankings, we have JTBC’s A Hundred Memories at #4, and a drama that earned little traction on Netflix when it released, You and Everything Else, at #5.
The rest of the Top 21 also features 15 other excellent dramas, although at least one, in my opinion, is much higher up in the rankings than it should be. (Cough Twelve).
Interestingly too, several of the dramas are either difficult or impossible to find streaming on a legal platform in the west.
Here then is the full Top 21, along with their respective networks:
- Bon Appétit, Your Majesty (tvN)
- Shin’s Project (tvN)
- Our Golden Days (KBS2)
- A Hundred Memories (JTBC)
- You and Everything Else (Netflix)
- My Troublesome Star (ENA)
- My Youth (JTBC)
- Good Luck! (KBS1)
- Walking on Thin Ice (KBS2)
- Tempest (Disney+)
- A Graceful Liar (KBS2)
- Queen Mantis (SBS)
- Twelve (KBS2)
- The Woman Who Swallowed the Sun (MBC)
- To the Moon (MBC)
- Ms. Incognito (ENA)
- The Murky Stream (Disney+)
- No Mercy (Dramax)
- Confidence Queen (TV Chosun)
- First Lady (MBN)
- Aema (Netflix)
In other words, tvN dramas grabbed the top two spots, while KBS2 had four of its dramas in the Top 21, and JTBC, Netflix, ENA, Disney+, and MBC with two dramas in the rankings.
As for Bon Appétit, Your Majesty, the Korean drama is still streaming on Netflix internationally and, as I write, still sitting on the Top 10 Non-English TV Shows chart on the streaming platform at #3 – heading towards two weeks after its last episode aired.
