Donghua Studios

Passion Paint Animation – the Chinese animation studio

November 4, 2024
Jun Li

Passion Pain Animation details

One of the top Chinese animation studios, at least when it comes to the high-quality donghua they create, is Passion Paint Animation.



A recently established Beijing-based animation company that was only founded in 2020, but has already animated several of some of the most beautiful donghua series to come out of China in that short time.

Passion Paint Animation (aka Junyixin (Beijing) Culture Media Co., Ltd. or  君艺心（北京）文化传媒有限公司) was formed by a group of people with many years of experience in the Chinese animation industry — producers, directors, art directors and animation technicians.

Due to this, the studio started off with years of combined experience in the creation, production and release of animated work before it even opened for business. That allowed it to hit the ground running as soon as the Passion Paint employee base was in place.

Since then, the studio has established strong relationships with some of the most important producers in the animation business in China — Bilibili, YOUKU, Tencent Animation, iQIYI and Xiaoming Taiji — just to name a few.

That has helped their superb donghua to not only become popular in China, due to them being accessible on numerous platforms, but to also be viewed by tens of millions of international animation fans.

Dongua created by Passion Paint Animation

While Passion Paint does not have an enormous library of animated works (yet), the ones it has should be watched by any animation fan who enjoys high-quality in animation, character models, art style and story.

They are:

  • Jun You Yun (Word of Honor) — (2021 – present with Season 2 currently in development)
  • Di Yi Xulie (The First Order) — (2023)
  • Anhe Zhuan (Tales of Dark River) 2 Seasons — (2023 – 2024)
  • Shen Wu Tianzun (The Legend of Sky Lord) — (2024 – present)
  • Blader Soul (Bu Xing Si: Yuan Qi) — (2024)

While their website is not currently operational, you can follow Passion Paint Animation via their Weibo account, where they post information about upcoming donghua.