The Movie Star Brand Reputation Rankings for April, 2025 are out via the Korean Business Research Institute, with Lee Byung Hun at #1.
The 54-year-old South Korean actor heading the latest list is due to him starring in the hit Go-themed film The Match, which was released on March 26th and is now showing in movie theaters all over South Korea.
The film has since gone on to make over $12.1 million at the box office. It has also just topped the weekend box office receipts for the 3rd weekend in a row, and doesn’t show any signs of slowing down.
The rankings were compiled for the period March 15th to April 15th, and are based on news media mentions, social media posts, and what the Korean Business Research Institute calls ” community awareness indexes”.
The rankings don’t always represent actors who are currently starring in movies either.
Just those that are known as movie actors, some of who also appear in dramas, and who may be promoting an upcoming movie or known for starring in one.
The Top 5 actors in the April Movie Star Brand Reputation Rankings
Right behind Lee Byung Hun at #1 was Ha Jung Woo (Lobby) at #2, Go Soo at #3, Lee Je Hoon (The Art of Negotiation drama/upcoming film Big Deal) hitting the #4 spot, and Lee Jun Hyuk (Love Scout) finishing out the Top 5 at #5.
The rest of the Top 20 looks like this:
- Lee Byung Hun
- Ha Jung Woo
- Go Soo
- Lee Je Hoon
- Lee Jun Hyuk
- Kim Hye Soo (Unmasked)
- Jung Hae In
- Kang Ha Neul (Streaming)
- Go Youn Jung (Resident Playbook)
- Ryu Jun Yeol (Revelations)
- Son Suk Ku (upcoming movie Virus)
- Lee Jung Jae (upcoming Squid Game 3)
- Park Seo Joon
- Heo Joon Ho (Buried Hearts and film Dark Nuns)
- Kang Dong Won (Dark Nuns)
- Park Hae Joon (When Life Gives You Tangerines/newly-released film Yadang: The Snitch)
- Ma Dong Seok (upcoming film Holy Night: Demon Hunters)
- Choi Woo Shik (Melo Movie)
- Hyun Bong Sik (The Match and Lobby)
- Hwang Jung Min
Congratulations to Lee Byung Hun, and the rest of the actors on the list.
Meanwhile, let’s face it, while most fans couldn’t care less who hits a list like this, they are relevant for the actors themselves as they can open up more opportunities.
Freelance writer of all things K-drama, K-pop and manwha, with manga thrown in. New reader of manhwa, but motoring through them at a crazy rate. Probably should have been born Korean.