SEVENTEEN, BLACKPINK and New Jeans in Top 3 Idol Group Brand Reputation Rankings for January

The January Idol Group Brand Reputation Rankings have been announced by the Korean Business Research Institute and, as you might expect, three of the most successful idol groups ended up in the Top 3.


As per usual, and just like with every brand reputation rankings list, the Top 30 idol groups were calculated using a mix of media coverage, consumer participation, interaction, community awareness, social media mentions, etc.

The data used was for the period December 18th, 2023 to January 18th, 2024.

The Top 3 Idol Groups for January then are:



#3 New Jeans

SEVENTEEN was not that far ahead of BLACKPINK with their brand reputation index of 5,075,849 versus BLACKPINK’s 4,739,803

There was a bigger margin between BLACKPINK’s index and that of New Jeans at 4,121,833.

Other idol groups filling out the Top 10 were IVE, RIIZE, Stray Kids, aespa, BTS (and some of those guys have been in the military for a while now), G(I)-DLE and ZEROBASE ONE.

Watch the music videos for SEVENTEEN’s  ‘God of Music‘, BLACKPINK’s ‘Shut Down‘ and New Jeans’ ‘Super Shy‘ below, and you may just remember why these idol groups are constantly at the top of not only the Idol Group Brand Reputation Rankings, but just about everything else as well.