Adele’s ‘Hello’ Beats Taylor Swift’s Most-Watched VEVO Video Record

screenshot from adele's new album 25 Hello single

British singer Adele’s new single ‘Hello‘ was released last week and, within 24 hours of its release Adele had beaten Taylor Swift’s most-watched VEVO video record.

That means Adele had 27.7 million views on the VEVO ‘Hello‘ video in the first 24 hours after release, easily beating Taylor Swift’s former record of 20.1 million.

Not content to leave it at that, however, Adele’s ‘Hello‘ then shot to number 1 on the iTunes charts in an unbelievable 102 countries andĀ 25, the upcoming new albumĀ ‘Hello‘ comes from, was at number 1 in 93 countries for pre-orders.

Yep, Adele’s 25 is going to be a massive hit when it releases on November 20th, that’s for sure.

And, if you’re one of the nine people on the planet who hasn’t yet watched the ‘Hello‘ video, you can watch it here.


About Michelle Topham

Brit-American journalist based in Austria, former radio DJ at 97X WOXY, and Founder/CEO of Leo Sigh. I've covered K-drama, K-pop, J-pop and music news for over a decade.