The new data is out for the Korean rom-com Wedding Impossible, Episode 11, which aired on tvN on Monday night in South Korea and, as you might expect with the series finale hitting tonight, the K-drama’s ratings actually rose.
Quite a bit actually, considering the K-drama’s nationwide ratings dropped to an all-time low of 2.22 percent for its previous episode last week. (Although there was a very good reason for that drop).
According to the latest numbers from Nielsen Korea, Wedding Impossible, Episode 11 grabbed 2.80 percent of last night’s nationwide audience share, which is a nice almost 0.6 percent increase versus Episode 10.
Audiences in Seoul also came back to the rom-com in higher numbers, moving the drama up from Episode 10’s all-time low rating of 2.23 percent to last night’s 3.09 percent.
Both ratings are still drastically down from the drama’s first episode (4.00 percent/4.44 percent), but are at least heading in the right direction as the drama ends its 12-episode run later on tonight.
Why did the Wedding Impossible ratings drop over its run?
While it is impossible to categorically say why a drama grabs audience attention or doesn’t, one reason some international viewers are pointing to is the plot.
A “messy plot” with too many tropes, an actual gay character who became secondary very quickly and, overall, just truly terrible writing.
Throw in some over-the-top acting from a couple of supporting actors, little chemistry between the two leads, a time skip that makes little sense, an even more nonsensical break-up and…
there goes the drama’s rating. And its audience.
(Note: I am not saying I agree or disagree with the comments above. They’re just comments that are popping up all over the place).
Wedding Impossible stars the excellent main cast of Jeon Jong Seo, Moon Sang Min, Kim Do Wan, and Bae Yoon Kyung. A cast who, according to some viewers, are utterly wasted on a terrible script.
The final episode of the drama will air on tvN in South Korea tonight at 20:50 (KST), with Viki streaming it for that platform’s international subscribers.