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Lee Je Hoon #1 on Movie Star Brand Reputation Rankings – actor starring in Big Deal

Yoo Hae Jin with Lee Je Hoon in Big Deal (aka Soju Wars)

The Movie Star Brand Reputation Rankings for June, 2025 have been announced by the Korean Business Research Institute, and Lee Je Hoon is in the #1 spot.

The 40-year-old Korean actor has hit the top spot on the rankings due to his latest film Big Deal, which premiered in South Korea on May 30th.

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Following him in second place is Lee Jae In, who is currently starring in the movie Hi-Five, with Son Suk Ku, who recently had a guest role in the film Virus, was #1 on the Drama Actor Brand Reputation Rankings last month, and is also starring in the Disney+ drama Nine Puzzles in the #3 spot.

In the #4 spot, we have Lee Byung Hun, who stars in the film The Match, which was a big box office hit earlier in the year, and Yoo Hae Jin, who co-stars with Lee Je Hoon in Big Deal, at #5.

Lee Je Hoon and Yoo Hae Jin’s Big Deal, by the way, was #5 at the Korean Box Office yesterday.

And, weirdly, the Korean Business Institute’s rankings don’t only include actors who are currently starring in a film, but actors that have previously starred in movies.

Even if that was years ago.

Kang Ha Neul in Yadang: The Snitch — at #6 in the rankings

The rest of the Movie Star Brand Reputation Rankings for June, 2025

The other 15 actors in the Top 20 on the Movie Star Brand Reputation Rankings this month look like this:

  1. Lee Je Hoon
  2. Lee Jae In
  3. Son Suk Ku
  4. Lee Byung Hun
  5. Yoo Hae Jin
  6. Kang Ha Neul (Yadang: The Snitch and the upcoming Wall to Wall)
  7. Ahn Jae Hong (Hi-Five)
  8. Kim Da Mi (upcoming The Great Flood and Netflix drama Nine Puzzles)
  9. Han Ji Min
  10. Moon Chae Won
  11. Go Youn Jung
  12. Park Bo Young
  13. Ra Mi Ran (Hi-Five)
  14. Ma Dong Seok (Holy Night: Demon Hunters)
  15. Jang Dong Yoon
  16. Gong Yoo
  17. Lee Jung Jae
  18. Shim Eun Kyung
  19. Park Seo Joon
  20. Jung Hae In
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Congratulations to Lee Je Hoon for hitting the top spot, and look out for him in his next drama — Taxi Driver, Season 3, which is currently scheduled to drop in November on SBS in Korea.


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