British singer Ellie Goulding released the official video for her new single ‘On My Mind‘ today, and her voice on it is quite a bit more manipulated than we’re used to, and a lot more electropop. Probably because it was produced by popular Swedish music producer Max Martin.
The track is also incredibly repetitive with a flat feel all the way through it, so it’s going to be one of those you either love or you detest. For me, sadly, as I do love Ellie Goulding, this time it’s the latter.
‘On My Mind‘ is the lead single from Goulding’s upcoming album Delirium. Watch the official video for the track below. And, before you start thinking it’s about Ed Sheeran, Goulding has already said it’s not.